A workbook for those who would like to pursue a career as a creative.
Pad size: A3, with parchment envelope
Full color print, 100 gsm sheets, with graph lined back side for your notes
Created by Alessandra Lanot, in partnership with the Design Center of the Philippines
Printed on IFEX paper
Welcome to your Creative Path! This business toolkit desk pad contains 5 worksheet designs that each focuses on a particular aspect of your creative business. Through this toolkit, we hope that creatives are enabled and empowered to continue pursuing the work that they are passionate about. These worksheets aim to help you develop a more sustainable and profitable creative business.
As an independent creative, there is no clearly defined route towards success, which is why it is important for you to define it for yourself. The first worksheet on Personal & Business Goals can serve as a guide for your personal or professional brand, as you begin with what matters most to you.
Dive into a deeper understanding of your Products and Services in the second worksheet, and analyze which products, services, and messages represent your brand. Learn to listen to your customers’ needs, and match these with the best things you can offer.
Project Costing and pricing is always a huge question mark among creatives. It’s difficult to put a price tag on something we love to do. Filling up this worksheet will allow you to find the value in what you are able to offer, so that you can present it better.
Finding out what your customer needs can also help you in pricing and negotiating. In the Creative Brief & Packages sheet, get to know your client, and figure out their goals and motivations, so that you can create a better service package for them.
Create your own signature way of servicing your customers and clients in the Customer Journey worksheet. Make a plan of how to communicate with your clients at each step of the process: from promotions, to the actual creative work, to completion.
There are 12 pages for each worksheet, so you can use them for multiple projects or for different brands. The lined back sides will also be helpful in note-taking and ideating.
Carve your own creative path, and enjoy the journey!